Deermates
UX design
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Deermates
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2021
Deermates, a leading seller of premium mobile cases in Slovakia, crafts top-quality wooden cases with unique designs. As the UX designer on this project, my mission was to create a brand-new solution that not only propels the company beyond the Slovak market but also positions them as a central European seller in five additional European countries. This project is all about taking Deermates to new heights!
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description
Year
2021
Service
UX design
Intro
Description
As the UX designer, my role was to lead the entire research process, from conducting customer and support interviews to developing a fully functional wireframe prototype comprising nearly 200 screens. I then conducted two rounds of user testing to ensure the highest level of usability and customer satisfaction.
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Process
Challenge: Facilitating users in finding the right case for their specific smartphone model.
We aim to offer users a seamless and hassle-free experience when searching for the perfect wooden case for their mobile devices. On our previous website, users encountered difficulties in identifying the correct case for their phones, leading to confusion and, at times, incorrect purchases.
Solution:
To address this challenge, we implemented a smart filtering system within the product categories. Users can effortlessly narrow down their choices by selecting from four major mobile brands, simplifying the process of finding the correct model for their devices. Moreover, we've included a feature that allows users to send requests for models that are not currently available, enabling us to consider expanding our product portfolio based on user feedback.
Challenge: Creating comprehensive and well-structured product details pages that include all essential information
As we conducted our research, we identified limitations on the previous website's product pages. It became evident that crucial information was missing, which meant users had to go through additional steps to gather the details necessary for a successful purchase. Our goal is to rectify this issue by providing a more comprehensive and informative product page."
Solution:
We've developed a smart product detail page that empowers users to effortlessly switch between various versions of mobile cases, select different wooden textures, and add additional subproducts to configure their ideal choice. Our product page is designed to provide an attractive presentation of the product, featuring captivating images, videos, and a gallery. Furthermore, we've included a crucial FAQ section, addressing common questions from users, to ensure a comprehensive and user-friendly shopping experience.
